by Anthony Munns | Feb 3, 2019 | Advertising, Digital, News, PPC, SEO, Web Design
What on earth is integrated digital marketing? We have decided to help some of you out in explaining what an Integrated Digital Marketing Agency actually is and what are the main benefits of working with a reputable one. Firstly we define an integrated digital...
by Anthony Munns | Dec 12, 2018 | Content Marketing, News, PPC, SEO
Here at CY digital we have been delivering and enthusing about content marketing before the term even became part of the digital marketing vocabulary. In our early days as a leading digital agency back in the UK we were one of the first to be brought into huge...
by Anthony Munns | Sep 30, 2018 | Advertising, PPC, Video Advertising
When it comes to video advertising, we at CY Digital have been involved in this sector way before others. CY digital were pioneers back in the UK as one of the first agencies that truly saw and appreciated the upcoming (back in 2007) convergence of digital...
by Anthony Munns | Apr 19, 2018 | Advertising, Digital, PPC, SEO
What is the difference between marketing and advertising and why does it matter? There are many articles and opinions on this matter and I for one am open to the viewpoints presented but I have simplified both areas in my own headspace so I can put them in a fairly...
by Anthony Munns | Nov 10, 2017 | News, PPC
What exactly does PPC, CPA, CPC, CPM, CTR, PPI, VTR, eCPM and CPI mean? In the world of online digital advertising, there are a wide variety of key terms that you need to fully understand in order to feel comfortable with your options and what a digital advertising...