In our early days as a leading digital agency back in the UK we were one of the first to be brought into huge PLC’s to consult on huge investments in email marketing which is also known as marketing automation.
A more sophisticated way of staying in contact with new leads and engaging with them in order to educate and hopefully sell your services.
In essence all business need content in order to communicate clearly to people online why they should choose your service or product over another.
Let us take an example of two types of businesses.
One B2B – selling water saving technology to the oil sector.
One B2C – selling building services to trade and private clients.
So what is content marketing? and why is an SEO agency and promotion so vital.
Well firstly let us dissect how people use the internet when thinking of buying or investing in a service or product.
In early stages of buying someone will be pretty top level and start searching for a term and location or a term and another signifies.
e.g: An engineer for oil and gas installations needing to find ways to save money on his plant equipment may type ‘water saving mechanical seals’ in order to find mechanical seals that will fit his budget and specification.
Anthony Munns is a well respected digital marketing professional and online lead generation and conversion expert, educated and trained in the UK and has worked in digital media and online marketing since 2001 with a 1st class honours degree in TV technology and media production. Anthony is also an advanced Wordpress, SEO and PPC practitioner and certified Google Adwords professional and the CEO of CY Digital the leading providers of high quality Cyprus web design and digital marketing services to Cypriot and Global clients with a 10 year history of delivering quality projects.
We provide world class professional digital advertising solutions, web design, SEO and PPC services that help businesses gain more clients and communicate more effectively with proven strategies backed with quality client care, analytics and reporting.